Google Trends and the popularity of keywords

Position number one in Google Search, profitable or not?

Occasionally, I receive messages from people saying their products are already listed as number one in Google Search by for instance adding location behind a particular keyword. Another example that is frequently mentioned is that people do not understand why they are not getting conversion nor customers; although products are listed at top positions.

Such questions are easy to answer with the aid of Google trends. This tool enables the possibility to analyze the popularity of keywords based on, comparison, region and timeframe.

From a business point of view, it is quite often a challenge to rank well for competitive keywords, since this will increase conversion including target segments.