BLOG / GOOGLE’S ALGORITHM: RECIPE FOR ONLINE SUCCESS

With the current online marketing environment, people are familiar with concepts such as: SEO, SEA, Social Media, Conversion and Analytics; on the contrary, it becomes rather vague for people if concepts such as ‘Black Hat’ and ‘White Hat’ are mentioned. In my view, the importance of both becomes more visible in algorithmic changes, since they possess significant influence and value in the optimization process of websites.

Before talking about Google’s algorithm, I think it’s beneficial people do understand what an algorithm means in the first place, and second its purpose: as Wikipedia states, an algorithm is:

“A set of rules that precisely defines a sequence of operations” 

http://en.wikipedia.org/wiki/Algorithm

If we now talk about Google’s algorithm, there are a couple of basic principles, one should keep in mind:

• According to Google’s announcement their algorithm contains over 200 factors, also called signals
• Nobody outside Google knows the exact algorithm
• The value of each ranking factor of the algorithm is variable

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